Retailers feed growing demand for private labels

Feb 10, 2022
Written by WR Communications

As consumers look for ways to make their dollars stretch, cheaper private label brands are gradually taking a larger stake in their market share.

With the largest jump in inflation in 40 years, large retailers have placed increasing focus on their own private-label brands and experiencing growth in sales as a result. Target’s brands grew 36 percent in the first quarter of 2021, while Kroger’s own brands grew a record 13.6% year-over-year last March.

Historically, private-label brands have grown during times of inflation, including the 1970’s and again in 2008 as the economy shrank.

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