Brick and mortar retailers have advantages over online-only retailers. Simple things such as the customer picking up, holding, and touching the merchandise in reality rather than virtual reality. The physical advantage is just one of the many reasons online retailers are opening physical stores to broaden their customers’ experience.
Even with the many advantages of a brick-and-mortar store, many retailers overlook key practices that can make or break their business. For more information, check out Bob Phibbs’ recent post on his Retail Doctor website.