The National Retail Federation recently featured Seattle-based Nordstrom in its Retail Gets Real podcast regarding the company’s commitment to maintaining and nurturing its reputation for customer service.

Appearing on behalf of Nordstrom was Shea Jensen, senior vice president of customer experience who was honored as a “Disruptor” on The List of People Shaping Retail’s Future.

During the podcast, Jensen explained that Nordstrom is not distracted by the various channels of retail emerging because of advances in technology.

“I think what we hear from our customers is that there is not a channel-based customer,” Jensen said. “We don’t have a channel-based approach. We’re focused on serving customers, not as a store, not as a website, but as a retailer in the local market that they’re living.”

The podcast is here.