Healthy holiday sales forecasted as consumers navigate economic uncertainty

Nov 10, 2022
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Written by WR Communications
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Holiday spending is expected to be healthy even with recent inflationary challenges, ending the year with retail sales between 6% and 8% over 2021 and totaling between $942.6 billion and $960.4 billion. Last year’s holiday sales grew 13.5% over 2020 and totaled $889.3 billion, shattering previous records. Holiday retail sales have averaged an increase of 4.9% over the past ten years, with pandemic spending in recent years accounting for considerable gains.

As households face financial challenges, many will supplement spending with savings and credit to provide a cushion and to help make way for a more festive holiday season.

The holiday shopping season started earlier this year, a growing trend in recent years due to shoppers’ concern regarding inflation and availability of products and the need to even out their budgets and avoid the stresses of holiday shopping.

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