Maybe you’ve seen the signs: is there a Halloween this year?
Most certainly there will be but the pandemic will change the way Americans celebrate.
The National Retail Federation’s annual survey of Halloween outlines some expected differences this year:
- More than 75% of those surveyed said the virus will affect their celebration plans
- Participation is down to 58% this year including 17% who plan to celebrate virtually.
- Spending will be down slightly to $8.05 billion, down from $8.78 billion in 2019.
- More will buy online this year, some 30% compared to 25% last year.
- Instead of throwing in-person parties, consumers say they will spend more on home decorations, candy and greeting cards.