Father’s Day spending to reach $22.4 billion

Jun 6, 2024
Written by WR Communications

Father’s Day spending is projected to hit $22.4 billion this year, marking the second highest in the history of the National Retail Federation (NRF) and Prosper Insights & Analytics’ annual survey, closely following last year’s $22.9 billion record.

Popular gifts include greeting cards (58%), clothing (54%), special outings (52%), gift cards (48%), and personal care items (31%), with spending in these categories surpassing pre-pandemic levels. Experiential gifts, like event tickets, attract 27% of shoppers, while 42% favor product subscription boxes. Unique gifts and those creating special memories are priorities for 47% and 39% of consumers, respectively.

Online shopping leads at 42%, followed by department stores (38%), discount stores (24%), specialty stores (22%), and local businesses (19%). The diverse gift preferences and shopping habits underscore the many ways people are choosing to honor fathers and father figures this year.


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