Father’s Day Spending to Hit $20.1 Billion

May 27, 2021
Written by wpengine

According to a recent survey by the National Retail Federation, consumers are expected to spend more than $20.1 billion on gifts for the Father’s Day holiday this year, surpassing last year’s record figure of $17 billion.

Of the almost 8,000 consumers surveyed the top gifts shoppers plan to purchase are greeting cards (59%), clothing (49%), a special outing such as dinner or brunch (46%), gift cards (45%) and personal care items (28%). Consumers plan to spend on average about $174 on Father’s Day items, which is about $26 more than last year and a record high for the survey. Those ages 35-44 will be this year’s biggest holiday spenders. They plan to spend an average of $259 on Father’s Day gifts, which is $49 more than last year.

As of May 18 all counties in Washington are in Phase 3 and the state is expected to fully reopen by June 30. Retailers are gearing up and preparing for an influx of shoppers to return to stores as restrictions are lifted and more people get vaccinated. Consumer confidence is on the rise along with a strong desire to get out and celebrate with loved ones again.

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