Discount retailers make comeback as shoppers crave ‘treasure hunting’ again

May 27, 2021
Written by wpengine

As more consumers desire a return to pre-pandemic shopping habits, discount retailers such as TJ Maxx and Ross are making a comeback thru in-store sales according to recent reports.

Although these companies struggled more than other retailers during the pandemic due to their lack of presence online, the off-price business has traditionally been centered around the in-store experience. Now that consumers are regaining their confidence to leave the house and shop, bargain hunting is again on the rise.

“Hunting for a bargain and finding a bargain has come back with a little bit of a vengeance,” GlobalData Retail Managing Director Neil Saunders said in an interview. “I think the value segment could actually find themselves with a really nice influx of customers.”

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