The tracking app Shopkick has updated results of how consumers habits have changed during the COVID-19 pandemic.
By sharing your email address, you can download its latest results here.
Some of the key findings:
- Shoppers are increasingly emphasizing essential items. The most popular are food and water, toiletries, cleaning supplies, soap and hand sanitizer, and medicine.
- 60% said they are thinking less about non-essential items. Nearly as many, 59%, said they were more mindful of how much they were spending and sticking to a budget.
- The most popular non-essential items were apparel, 58%, and restaurants and bars, 55%.