Don’t overlook your store’s holiday decorations as a lure to prompting shoppers to buy, advises retail consultant Bob Phibbs.
He puts it very plainly in a recent blog including photos: your store shouldn’t look on December 10 what it looked like on September 10.
“The return of colored lights is anticipated by young and old for a reason, it calms, inspires and makes us hopeful,” writes Phibbs.
Here are some of his do’s and don’ts for the holidays:
- Get lights up in holiday colors and make sure your signage is current with the holiday season. Dated decorations are a turn off for shoppers trying to get in the holiday shopping spirit.
- Smartphone obsessed, me-centric shoppers must be wowed by decorations to enter your store and shop.
- Remember we’re in a pandemic. De-clutter your store to better focus shoppers’ attention on the new items you’re featuring for holiday sales.
- Avoid pictures of holiday decorations. Buy the real thing and display it accordingly.
- Discard torn, worn or just plain ugly decorations. You need to look new, fresh and inviting. When in doubt, throw it out.
