Walmart introduces virtual makeup try-on powered by AI

Oct 19, 2023
Written by WR Communications


Walmart’s commitment to enhancing personalized shopping experiences for its customers takes a turn with the introduction of the virtual makeup try-on experience. This approach caters to individual preferences and extends a welcoming hand to a broader customer base, underscoring Walmart’s dedication to inclusivity.

This cutting-edge technology, developed by Perfect Corp., employs artificial intelligence (AI) to craft remarkably realistic augmented reality (AR) makeup filters. These filters allow customers to digitally sample a wide array of cosmetics, all while assuring the privacy of their data. The emphasis on data security reflects Perfect Corp.’s conscientious approach to technology implementation.

Perfect Corp.’s CEO and founder, Alice Chang, expressed her enthusiasm for this collaboration with Walmart. She remarked, “As beauty customers increasingly turn to retailers for personalized advice and product recommendations, we are thrilled to be partnering with Walmart to create an enhanced try-on experience leveraging state-of-the-art AI and AR technologies. The fusion of AI and AR technology will remain pivotal for Walmart and other retailers as they seek to engage customers and deliver tailor-made shopping experiences.”

Walmart’s commitment to embracing AI integration is evident in its recent experimentation with both AI and AR features on its website. These tests and deployments include enhancements to search capabilities, demonstrating Walmart’s proactive approach to adapting to the evolving retail landscape.

Perfect Corp. has extended its partnership to offer virtual makeup try-on experiences powered by AR in collaboration with travel retailer Dufry, available both at airport stores and online. Customers can effortlessly choose from a diverse range of virtual cosmetic products using standing devices provided by 15 eligible brands, enriching the shopping experience for travelers. Additionally, Perfect Corp. has collaborated with the luxury wellness brand Elemis to develop a mobile skin analysis tool, which leverages AI to assess skin concerns and make personalized product recommendations. This partnership signifies the company’s versatility in harnessing AI for diverse retail and beauty applications.


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