US supply chain woes shift and persist in 2023

Sep 13, 2023
Written by WR Communications

The U.S. supply chain is still recovering from the initial shocks of the pandemic, which caused shipping costs to surge and led to shortages in various goods, ranging from toilet paper to pasta. However, more than three years later, challenges like material shortages and difficulties in hiring persist.

Americans have redirected their purchases away from big-ticket items – like furniture, BBQ grills, and large-screen TVs, to travel and entertainment. This change in demand has brought some relief to struggling shippers as transportation costs, including trucking and ocean shipping, have declined.

The labor market remains tight, contributing to rising costs throughout the supply chain. Material shortages persist, especially for machine parts and, increasingly cement. This is largely due to automakers and manufacturers striving to meet increasing demand, along with the ramp-up of infrastructure projects across the United States.

Dean Croke, a principal analyst at DAT Freight and Analytics, characterizes the situation as a lingering challenge for U.S. supply chains, akin to a “long-term hangover.”

Different industries are experiencing varying degrees of impact. The retail sector, which relies heavily on trucking and rail, has softened, while industries like automotive, coal, and non-residential construction materials continue to thrive.

Supply chain executives, previously invested heavily to maintain store shelves during the pandemic, are now focusing on cost-saving measures to protect their profits amid shifting consumer demand. Strategies like establishing local consolidation centers and optimizing delivery routes are becoming commonplace, exemplified by companies like Target.

There is a growing investment in technology solutions to enhance supply chain efficiency. These include tracking systems for real-time visibility into movement of goods, the integration of robotics, and the application of artificial intelligence to streamline operations. According to Alan Amling of, the University of Tennessee’s Global Supply Chain Institute, the industry is transitioning from a survival mindset to one that prioritizes efficiency.



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