Target announces exclusive multi-year agreement with FAO Schwarz

Sep 15, 2022
Written by WR Communications

Target announced it has entered into a multi-year agreement with iconic toy brand FAO Schwarz, according to a company press release on Monday. Exclusive FAO Schwarz toys will be available only at Target stores, through its website, and at FAO store locations beginning in October.

Launching mid-October in all Target stores and on, the FAO Schwarz assortment will include more than 120 items across all toy categories. Products will range in price from $9.99-$149.99, including 50 toys under $20. To celebrate the 160th anniversary of FAO Schwarz, they are offering a capsule collection featuring several nostalgic FAO toys under $25, such as the Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160th Anniversary Teddy Bear, and UNO.

All Target store toy departments will feature dedicated space for FAO Schwarz. Select Target stores and will also feature toy demonstrations with Target’s toy experts throughout the holiday season.

“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years. There truly is no better way to kick off our 160th anniversary than to announce this partnership,” said David Niggli, chief merchandising officer, FAO Schwarz.