Consumers are increasingly turning to several social media platform during the COVID-19 pandemic for social connections and helpful information, the digital marketing firm Econsultancy reports.
Its recent blog summarized how the pandemic has changed traffic on social media and how various e-companies have adjusted their content to serve information-hungry users.
Some examples:
- Video calling on Facebook Messenger has almost doubled since the beginning of the pandemic. Its COVID-19 Information Centre has been one of Facebook’s most prominent additions since the pandemic began.
- TikTok, the short-form video site, became the most downloaded mobile app in any quarter at the beginning of the pandemic. Its added buttons – “Protect yourself,” “Q&A,” and “Mythbusters” – include easy-to-read copy written by the World Health Organization explaining basic coronavirus facts and advice.
- Total ad revenue on YouTube was up 33% in the first quarter of the year compared to 2019. Contributors have posted pre-pandemic routines with videos on topics including workouts, crafts, makeup tutorials, studying, cleaning and cooking that allow readers a semblance of the life they have put on hold during COVID-19.
