Shein sets up new U.S. Office in Bellevue, bolstering local market amid expansion plans

Feb 15, 2024
Written by WR Communications


Shein, a leading Singapore-based e-commerce and fast-fashion brand, is set to open a new office in downtown Bellevue, strengthening its U.S. operations. The 10,000-square-foot facility at Key Center will focus on U.S. fulfillment and logistics, aiming to improve delivery times for American consumers. This move is part of Shein’s broader strategy to expand its presence in the U.S. market amidst plans to potentially go public on a U.S. stock exchange.

The company, known for its affordable, trendy apparel targeting younger demographics, operates primarily online but has also launched pop-up stores. Shein plans to staff the Bellevue office with 50 employees by year’s end, contributing to its U.S. workforce of over 1,500. Andy Huang, Shein’s head of U.S. fulfillment and logistics, emphasized the expansion’s role in enhancing operational efficiency and fostering local community engagement.

Shein’s U.S. network includes a central hub in Los Angeles, offices in Washington, D.C., and Philadelphia, and warehouses in Indiana and California. Internationally, it maintains significant offices in global cities such as São Paulo, Dublin, Singapore, Paris, London, and Guangzhou.

Despite its rapid growth and valuation between $45 billion and $55 billion, Shein faces scrutiny over labor practices, including allegations of forced labor, which the company denies, maintaining a zero-tolerance policy. It has pledged to invest in improving labor standards and aims to reduce supply chain carbon emissions by 25% by 2030.

Shein’s Bellevue office marks a positive development for the local office market, which has seen rising vacancy rates. The arrival of Shein, along with other companies like TikTok and Pokémon expanding their Bellevue footprint, offers potential for market revitalization, according to industry experts.

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