Retailers salute businesses honoring Black History Month

Feb 25, 2021
Written by wpengine

National and local retailers are leading the way to honor Black History Month according to Engage for Good and the National Retail Federation.

Sephora conducted a year-long research to measure racially biased experiences in US retail, and developed an action plan to change three key areas: marketing and merchandising, in-store experience and operations; talent and inclusive workplaces.

Walmart Foundation pledged $100 million contribution over five years through a Center for Racial Equity.

Macy’s celebrates Black History Month at select locations nationwide by embracing Black people and culture with special appearances by famous Black influencers.

Target’s Black Beyond Measure campaign focused on celebrating Black life every day of the year as part of their ongoing commitment to support and uplift the Black community.

Washington Retail’s JEDI (Justice, Equity, Diversity and Inclusion) Initiative includes promoting careers in retail and developing resources to reach ethnic students, business groups and organizations of color.

As awareness of racial inequities has arisen in the past year, increasing numbers of retail companies are pledging a renewed commitment to be part of the solution.

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