REI offering experiences to optimize the products consumers want

Sep 9, 2021
Written by wpengine

Taking retail to an entirely different level, REI is offering trips and activities relating to the products they sell. Trips include hiking, cycling, and others, in addition to classes and local events.

Customers can try out camping gear through REI’s rental services and save money on the cost of outfitting their next adventure through the used-gear departments.

Read more about how REI is reinventing the retail experience here.