Sixty-nine percent of consumers plan to celebrate the Halloween holiday this year, up from 65% last year. This year’s participation is closer to the 68% reached in 2019.
With the increased participation in the holiday this year, related sales are expected to reach a record-high of $10.6 billion, up a half billion from last year.
According to a recent survey, 67% plan to hand out candy, 51% will be decorating their home or yard, 47% will dress up in costume, 47% plan to carve a pumpkin, 28% will be attending a Halloween party, and 20% will dress up their pets in costumes.
Average spending for Halloween candy, décor, cards, and costumes is expected to be $100, approximately the same as last year. Costumes will make up the most significant portion of Halloween purchases which are expected to total $2.9 billion, and pet spending $710 million.
The leading source of Halloween costume inspiration remains from online searches (36%), while one-quarter say they will look within retail stores, and 19% will get ideas from friends and family.
More than 2.2 million children plan to dress as Spiderman and more than 1.9 million as their favorite princess. As for adults, more than 5.3 million adults plan to dress like witches and more than 1.7 million as vampires.