According to a recent survey, more than 158 million shoppers are expected on the last Saturday before Christmas this year—approximately 10 million more than last year and the highest number on record.
With Super Saturday falling eight days before Christmas, retailers plan to help shoppers fulfill their last-minute purchases to make for a memorable holiday season.
Of the anticipated Super Saturday shoppers, 44.1 million (28%) plan to shop exclusively in brick-and-mortar stores, 42.2 million (27%) plan to shop online only, and 72.2 million (46%) plan to shop both with a mix of both.
Typically, half of holiday shoppers have completed their shopping in early December,
The gift purchases so far this season include clothing (50%), toys (34%), gift cards (28%), books and other media (26%), and food or candy (23%).
Over a quarter (28%) of holiday shoppers plan to give gifts of experience such as concert or sporting event tickets, gym memberships, spa services, and art classes—up from 23% last year.