Near-record $33.5 billion Mother’s Day spending anticipated

May 2, 2024
Written by WR Communications

Mother’s Day spending is poised to hit a near-record high of $33.5 billion, a close second to last year’s peak of $35.7 billion, as per the National Retail Federation and Prosper Insights & Analytics survey. Eighty-four percent of adults in the U.S. are anticipated to partake in celebrations, with an average expenditure of $254.04 per person. The age group most inclined to splurge is 35 to 44-year-olds, allocating an average of $345.75 for the occasion.

Traditional gifts like flowers, greeting cards, and special outings are still popular choices, with 74% opting for flowers and greeting cards, and 59% planning special outings. Additionally, consumers are expected to spend $7 billion on jewelry, $5.9 billion on outings, and $3.5 billion on electronics. Interestingly, experiential gifts are gaining traction, with almost one-third planning to offer such gifts.

Online shopping remains the preferred avenue for purchases (35%), followed by department stores (32%), specialty stores (29%), and local businesses (25%). The survey, conducted among 8,213 U.S. adults, gives insights into consumer behavior and spending patterns, guiding retailers in meeting customer needs during key holiday periods.


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