There is good news for retailers as an NRF survey predicts Mother’s Day spending to be $31.7 billion this year, up $3.6 billion from 2021. Approximately 84% of U.S. adults are expected to celebrate the holiday, with the top gifts being greeting cards, flowers, or special outings.
Most shoppers will be seeking a unique gift to honor the ‘Mothers’ in their lives, which might include spouses, daughters, sisters, grandmothers, or friends. Retailers have an excellent opportunity to entice consumers with that perfect gift or keepsake and help provide a memorable and cherished moment to celebrate this important holiday. Subscriptions are another unique gift idea for Mom and a way to keep the gifts coming throughout the year.