According to a recent survey, consumers are predicted to spend $35.7 billion on Mother’s Day this year—nearly $4 billion more than last year’s record high of $31.7 billion. The survey found that 84% of U.S. adults are planning to celebrate the holiday. The average expected spending per person is $274.02, which is the highest in the history of the survey and up from the previous record high of $245.76 in 2022.
According to the survey, expected spending is up across all gift categories, with gifts of jewelry, electronics, and apparel being the primary drivers of growth this year.
Consumers aged between 35-44 are expected to spend an average of $382.26 on Mother’s Day, making them the top spenders. The most popular gifts include flowers (74%), greeting cards (74%), and special outings such as dinner or brunch (60%). Consumers are expected to spend $7.8 billion on jewelry, $5.6 billion on special outings, and $4 billion on electronics.
Phil Rist, the Executive Vice President of Strategy at Prosper, stated that while most consumers shopped online last year for the perfect Mother’s Day gift, many people are turning to department stores as a shopping destination this year. Nearly one-third of those celebrating Mother’s Day are planning to give a gift of experience. Respondents said finding unique or different items (47%) and items that create special memories (42%) are the most important factors in purchasing a Mother’s Day gift.
