How does Gen Z shop during the holidays?

Nov 27, 2019
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Written by Washington Retail
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A recent survey has profiled the holiday shopping habits of Generation Z (college students), the first generation of digital natives.

Conducted by the National Retail Federation with Barnes & Noble College, 1,000 college students nationwide shared their holiday shopping plans.

The key findings:

  • More than two-thirds start shopping later than others, not until the end of this month or early in December.
  • The 72 million in Generation Z will spend $224 on average for holiday presents.
  • Though attached to smartphones and social media, 82% plan to shop in stores while 61% prefer stores to online shopping.
  • Still, 46% will cull gift ideas from social media with Instagram being the top source followed by Facebook, YouTube and Pinterest.
  • 70% either plan on charitable activity or plan to shop from retailers or brands that donate to social causes.
  • Wish lists for gifts include new phones, laptops, smartwatches and video games.

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