As Halloween approaches, candy lovers across the U.S. are gearing up for sweet celebrations. In 2024, consumer spending on Halloween candy is projected to hit $3.5 billion, a slight dip from last year’s $3.6 billion, according to the National Retail Federation. So, what’s topping the treat charts this season?
For the first time, M&M’s has overtaken Reese’s Cups as America’s favorite Halloween candy, dominating in nine states, according to data from CandyStore.com. Reese’s Cups now hold second place, followed by Sour Patch Kids, Skittles, and Starburst to round out the top five.
Here’s the list of 2024’s favorite Halloween candies:
- M&M’s
- Reese’s Cups
- Sour Patch Kids
- Skittles
- Starburst
On the flip side, some candies aren’t as beloved. Circus Peanuts, the controversial orange marshmallow treat, retains its spot as America’s least favorite candy, followed by Peanut Butter Kisses and Necco Wafers.
Whether you’re a fan of the new favorite or an old classic, Halloween 2024 promises a sweet time for all!
