According to the blog post, the Act “…boils down to this. Under the INFORM Consumers Act, online marketplaces must have more information about who’s selling on their platform. Covered sellers must promptly comply with those requests for information or risk suspension. And consumers who buy from those sellers will have a place to report questionable activity.”
The blog post, Informing Businesses about the INFORM Consumers Act, elaborates on the legislation, giving specific attention to the duties of online marketplaces. The FTC has indicated that the agency will be vigilantly observing and expects online marketplaces to implement measures in compliance with the INFORM Consumers Act on or prior to the effective date.