Easter spending projected to exceed $22 Billion in 2024

Mar 21, 2024
Written by WR Communications

In the vibrant world of retail, Easter emerges as a beacon of tradition and renewal, with spending projected to exceed $22 billion in 2024. Led by the National Retail Federation (NRF) and Prosper Insights & Analytics, this forecast paints a picture of eager consumers ready to embrace cherished customs.

With 81% of Americans committed to celebrating, each person plans to spend an average of $177.06, ensuring festive baskets and joyful gatherings. Food takes the lead at $7.3 billion, closely followed by clothing and gifts, while discount stores prove popular for Easter shopping adventures.

Even non-celebrants are enticed by holiday sales, reflecting Easter’s universal appeal. Retailers large and small are crafting strategies that capture the essence of Easter’s magic and ensure a prosperous season for all.

Read more: NRF.com


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