The upcoming Easter holiday is expected to bring in record-high spending, with consumers planning to spend $24 billion this year. This is a significant increase from last year’s spending of $20.8 billion and the previous record of $21.7 billion in 2020. According to a recent survey, 81% of Americans plan to celebrate Easter this year, with average expected spending of $192.01, the highest amount on record.Consumers are planning to spend on various categories for the holiday, including candy ($3.3 billion), gifts ($3.8 billion), food ($7.3 billion), clothing ($4 billion), flowers ($1.8 billion), decorations ($1.7 billion), and greeting cards ($1.1 billion).
Most consumers plan to participate in Easter-related activities, such as cooking a holiday meal (56%), visiting family and friends (50%), attending church (43%), or planning an Easter egg hunt (34%). Most consumers plan to buy Easter gifts from discount stores (54%). Others plan to shop at department stores (42%), online (33%), local and small businesses (22%), and specialty stores (20%).
The survey predicts consumers aged 35 to 44 to increase their spending more than any other group.
For those celebrating the holiday, tradition is the most significant motivator for shopping (63%), followed by social activities with family and friends (31%), sales or promotions (29%), store displays or decorations (23%), and exclusive or seasonal products (20%).