DoorDash has launched its new holiday campaign, “No One Has to Know,” designed to appeal to guilt-ridden consumers who love the platform’s convenience for last-minute saves but don’t want anyone to find out. The lighthearted ads highlight how DoorDash can discreetly rescue holiday mishaps, just in time for the season of giving.
The campaign features three humorous spots: Caroler, where a dad enlists his Dasher to sing a chaotic rendition of “Silent Night” to cover for a forgotten gift; Rendezvous, showing a stealthy Dasher saving a couple from arriving at a party empty-handed; and Faker Baker, where a matriarch disguises her baking fail with a store-bought cake.
Created by DoorDash’s in-house studio, Suprette, and directed by Win Bates, the ads debuted in late November to coincide with the platform’s annual sales event. The campaign also features collaborations with social media personalities like Jordan Howlett, Jordan Firstman, and DJ duo Sundae Scaries, who are sharing content with their combined millions of followers.
With humor and relatability, DoorDash is helping customers navigate the chaos of the holidays—while keeping their secrets safe.
