Customers are choosing online holiday shopping in record numbers

Nov 5, 2020
Written by wpengine

A record number of shoppers, 60%, told the National Retail Federation that they planned to do some of their holiday shopping online this year. NRF has been conducting the survey for 17 years.

Sixty-nine percent also told NRF that they had started holiday shopping in October and not as Black Friday nears the day after Thanksgiving.

Amazon, which normally runs its Prime Day discount promotions in July, delayed them until October. Various retailers who competed with Amazon last month effectively stretched the beginning of the holiday shopping season into October. Retailers such as Target, Best Buy, Walmart, Kohl’s, Lowe’s and Bed Bath & Beyond took Amazon head on during its Prime Day promotion.

This year, NRF expects more shoppers to buy using their computers as a way to avoid close customer encounters that could speed the spread of the coronavirus