As retail advertising and marketing professionals know, the only certain outcome of an ad campaign is uncertainty. What worked last year, even six months ago, may not be as effective today. The one constant, however, is Americans’ thirst for content.
Brick-and-mortar retailers know that getting customers to touch and feel a physical product is an integral part of the sales process. Online, shoppers can see photos and read reviews, but nothing beats seeing a product up close and personal. But how does a business get the potential buyer into their store or entice them enough to add the product to their virtual shopping cart? Perhaps the secret lies in marrying digital content with an incentive to buy.
Retailers can grab the attention of buyers by integrating compelling videos into their websites and posting them on social media. Top sites for content distribution include Facebook, YouTube, Instagram, and TikTok. If you are among the millions of digital content consumers, you know it’s the videos that are interesting, funny, quirky, and sentimental that grab your attention. Make your message compelling. It will go a long way toward growing your business.
For more video marketing ideas, see SproutSocial’s website.