Consumers return to buy “real” clothes again

Mar 25, 2021
Written by Washington Retail

Apparel is one line of retail that has been hammered by trends that developed during the Covid-19 pandemic. The newly homebound and others who’ve worked strictly from home refrained from updating their wardrobes.

Clothing sales plummeted 86% in the first months of the pandemic and have yet to recover, according to federal data. In February, Americans spent $19.6 million at clothing and accessories stores, down 11 percent from a year earlier.

But as taxpayers collect stimulus checks, get vaccinated and begin returning to the office, they’re coming back to buying work-appropriate apparel, retailers say. Some report more clothing and shoe sales and rising demand for suits, dress shirts and even tuxedos. Other top items include trendy tops, wide-leg jeans and even resort wear and swimsuits.

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