Consumers increasingly like brands that give back and are culturally relevant

Oct 9, 2019
Written by wpengine

Consumers increasingly favor brands that are culturally relevant and that invest back into communities where they sell merchandise, a new study has concluded.

The study is a collaboration between Twitter and market research firm MAGNA. It provides food for thought for retailers who want to keep pace with changing consumer trends and tastes.

Click here to review the PowerPoint presentation of the findings.