Championing racial equity has emerged as a moral and economic imperative for corporations and businesses since the murder of George Floyd and subsequent nationwide protests in 2020. Many business leaders have pledged verbal commitment to the cause and launched new programs to advance racial equity and combat systemic racism. Measuring the outcomes and impact of these efforts with a rigorous standard has sparked the interest of three nonprofits (PolicyLink, FSG, and JUST Capital) to form the Corporate Racial Equity Alliance (CREA) in 2021.
Everyone is invited to participate regardless of age, background, ethnicity, or life experiences. Some may be eligible for a one-time payment of $200 compensation for their participation. Learn more about the compensation, the standards development process, and more from their CREA’s Frequently Asked Questions page.