There have been some sales success stories during the COVID-19 pandemic. Bicycles are a great example.
The NDP Group, which performs sales analytics in several industries, reports that sales of traditional bikes, indoor bikes, helmets and other accessories grew 75% to $1 billion in April, compared to the same time last year. It’s the first month since the firm began tracking cycle sales that they reached $1 billion.
“For far too long the cycling industry has been solely focused on the pinnacle athlete, but these results show that a broader, family and beginner focus can reap gains. This is a silver lining, and one of the important sports retail lessons to come out of the pandemic,” said Matt Powell, NPD’s sports industry advisor.
NDP also reported:
- Stationary bike sales grew by 270% for the month, with April sales the second highest that NPD currently has on record.
- Trainers and rollers, which allow bikers to mount their current bicycles and ride indoors, experienced a growth rate of 415%.