Americans will spend almost $24 billion on Valentine’s Day this year, nearly $2 billion more than in 2021, which would be the second-highest year on record.
More than half of U.S. consumers plan to celebrate Valentine’s Day, which is more than half again more than last year, and three-quarters believe it’s important, given the pandemic.
Candy is expected to be given the most, followed by greeting cards, flowers, and an “evening out.” Gifts of experiences are gradually on the rise.
