Retail consultant Bob Phibbs’ latest blog suggests that effective employee training can help retailers enjoy a better financial 2021 than the results of struggling through the 2020 pandemic.
Phlbbs writes that consulting advice on sales techniques found on the internet is far from the best way to learn how to work in a retail store.
Instead, Phibbs stresses roleplaying with management and employees. This allows employees to recreate sales experiences with different types of imaginary customers to learn how to achieve engagement and increase sales.
He further cites research findings:
- Companies that invest in the experience of their employees are four times more profitable than those that don’t.
- Companies that are remarkable at customer experiences have 1.5 times more engaged employees.