Nearly half of Halloween shoppers (47%) are starting their purchases before October, according to the National Retail Federation’s annual survey. This is a significant increase from 37% five years ago. The early shopping trend reflects a growing enthusiasm for Halloween, with total spending expected to reach $11.6 billion this year.
Many shoppers say they’re eager to embrace the fall season, with 48% citing this as a reason for starting early. Others want to avoid the stress of last-minute shopping or simply love Halloween. The 25-34 age group is particularly excited, with 56% of them planning to shop early.
Top activities for this Halloween include handing out candy, decorating, dressing up, and carving pumpkins. Consumers plan to spend an average of $103.63, with candy, costumes, and decorations leading the spending categories.
Discount stores and specialty Halloween shops remain popular shopping destinations. Costumes are also a major focus, with kids dressing as Spider-Man and ghosts, adults favoring witch and vampire costumes, and pets getting into the spooky spirit as pumpkins and hot dogs.
As retailers gear up for this early demand, Halloween continues to be one of the most anticipated holidays of the year.
