While visiting Seattle, a conversation between The Retail Doctor and Ben Stanton, a new sales associate at Nordstrom’s flagship store, offered a powerful reminder of what makes retail meaningful. Just two weeks into his role, Ben is already creating memorable customer experiences grounded in connection and authenticity.
Ben’s journey is inspiring. After surviving a nine-month coma, he returned to retail not just to sell but to engage. A tattoo on his neck reading “Still Here” sparked a heartfelt conversation that quickly went beyond clothing. His presence and openness show how personal stories and sincere interactions can transform routine transactions into lasting impressions.
Ben’s approach highlights a broader truth: retail is about more than products. It’s about people, conversations, and showing up fully. Yet, these skills often go untaught. As the industry evolves, investing in human-centered training may be key to its future.
Ben reminds us why retail matters, not just for what we buy but for how we feel while buying it. His story is a call to rediscover the human connection at the heart of every retail experience.
