Walmart is expanding its efforts to safeguard customers and honest sellers from fraudulent activity in its online marketplace. The company is addressing the growing challenge of counterfeit products and deceptive sellers who undermine consumer trust.
Walmart has implemented a multi-layered enforcement system to prevent bad actors from entering or operating on its platform. Measures include thorough seller vetting, pre-listing restrictions on sensitive categories, AI-driven monitoring for policy compliance, rapid removal of violators, and tools for brand owners to flag issues. The retailer also offers customer-friendly policies such as convenient store-based returns for marketplace purchases.
In addition to internal safeguards, Walmart supports legislation such as the INFORM Consumers Act, the Combating Organized Retail Crime Act, and the SHOP SAFE Act. It collaborates with federal agencies including the Department of Homeland Security, FBI, and Homeland Security Investigations to develop best practices, share intelligence, and strengthen enforcement.
Walmart works with industry organizations and state-level law enforcement to further combat organized retail crime. The company emphasizes that customer trust is key to the future of retail, and maintaining a secure, transparent, and fair marketplace benefits both shoppers and legitimate sellers.
