Walmart is growing its online marketplace to include higher-priced and collectible items, partnering with resale platforms like StockX and Rebag. This year, the retailer added Labubu dolls and other Pop Mart collectibles through StockX, alongside luxury handbags, jewelry, and watches from brands including Louis Vuitton, Hermès, and Chanel via Rebag.
The move aims to attract new customer segments and increase site traffic. Michael Mosser, Walmart’s Marketplace VP, noted that the retailer can now offer sought-after products to customers shopping for everyday essentials. Retail analysts say expanding into these categories allows Walmart to engage higher-income shoppers, while providing resellers with broader exposure for their products.
Walmart has also created a collectibles section for trading cards, toys, media, and sports memorabilia, reflecting growing interest in specialized items. Industry observers note that partnerships like these can build brand awareness for luxury goods and collectibles without requiring direct brand engagement.
