Tractor Supply Company is enhancing its final-mile delivery capabilities to better serve its rural customer base and support sales growth. The retailer, which operates more than 2,300 stores nationwide, is hiring drivers and leasing pickup trucks and trailers to deliver larger items such as livestock feed and chicken coops directly to customers.
By fulfilling more orders from its stores, distribution centers, and regional mixing centers, Tractor Supply aims to improve delivery speed and efficiency. Chief Supply Chain Officer Colin Yankee noted that many rural locations are difficult for traditional delivery services to reach, making the company’s local presence a key advantage.
The expanded delivery program supports Tractor Supply’s goal of increasing digital and business-to-business sales. Digital sales have grown more than 340% over the past four years, surpassing $1 billion in 2024. The company targets 10% to 12% of total sales from its digital business by 2029, up from roughly 8% today.
In areas where enhanced delivery is available, Tractor Supply reports larger average orders, higher customer satisfaction, and greater repeat business. The company will continue working with third-party carriers for smaller orders while using its own fleet for bulk and oversized products.
