WR recently partnered with TikTok for their legislative reception spotlighting how digital platforms are helping small businesses start, grow, and thrive across Washington.
Attendees, which included lawmakers from both the House and Senate, had the opportunity to gain a more personal, behind-the-scenes look at how a social media platform like TikTok is supporting small business growth and entrepreneurship.
The reception spotlighted the powerful role TikTok plays in retail, particularly through its community-driven approach and the growth of TikTok Shop, which has become an accessible platform for entrepreneurs to sell their own products directly to consumers. For many small business owners, TikTok Shop has lowered traditional barriers to entry, allowing them to scale more quickly while maintaining control over their brand and customer relationships.
Guest speakers included Rep. Osman Salahuddin (D-48), who spoke about the importance of innovation and small business growth to Washington’s economy, and Eva Endrikhovska, owner of Middle World Herbs, who shared her firsthand experience using TikTok to connect with customers and grow her business.
The TikTok x WR reception underscored how retail continues to evolve, and how digital platforms, when used thoughtfully, can empower entrepreneurs, strengthen local economies, and create new pathways for small business success.
WR appreciates the opportunity to elevate small business voices and looks forward to continuing conversations around innovation, technology, and the future of retail in Washington.
