As the back-to-school shopping season begins, Target is introducing its first nationwide denim take-back event. From Sunday, August 4 through Saturday, August 10, customers can bring up to five pieces of used denim to Target stores and receive a one-time 20% discount code for new denim purchases through the Target Circle loyalty program.
The promotion includes both national brands like Levi’s and Target-owned brands such as Cat & Jack, Goodfellow & Co., Wild Fable, and Universal Thread. The donated denim will be recycled and repurposed by Target’s partners, supporting sustainable practices and reducing landfill waste. This initiative aligns with Target’s broader environmental goals, including a car seat recycling program and a goal to divert 90% of waste from landfills by 2030.