As St. Patrick’s Day approaches, consumer enthusiasm remains strong. According to the National Retail Federation’s annual survey, 61% of consumers plan to celebrate the holiday, with spending expected to total $7 billion. On average, individuals anticipate spending $43.64 on festive purchases.
The most popular way to celebrate continues to be wearing green, with 79% of participants donning the color. Other common traditions include making a special dinner (30%), attending a party at a bar or restaurant (26%), and decorating homes or offices (24%). Additionally, some will host private gatherings (15%) or attend parades.
Retailers can capitalize on this excitement by promoting themed apparel, party supplies, and festive food and drink options. With St. Patrick’s Day drawing both social and at-home celebrations, businesses have opportunities to engage consumers through targeted promotions and in-store experiences.
