Lowe’s and Tractor Supply Company are both accelerating their expansion and community engagement efforts in 2025, each focusing on strengthening customer connections through distinct strategies.
Tractor Supply, currently operating over 2,300 stores, plans to add 90 new locations this year as part of its aggressive growth toward 3,200 stores by 2030. The rural lifestyle retailer is boosting in-store experiential retail with events like Demo Days, allowing customers hands-on trials of big-ticket items such as ride-on lawn mowers and grills. These efforts, combined with targeted marketing, have helped Tractor Supply navigate seasonal and economic challenges, driving steady sales growth.
Meanwhile, Lowe’s is expanding its community footprint through a bold initiative to improve 10 million square feet of public spaces nationwide within the next year. This effort builds on its ongoing $100 million Lowe’s Hometowns program and aims to position the brand as a unifier amid social divisions. Supported by a broad marketing campaign, Lowe’s commitment reflects a focus on local impact and customer engagement, targeting younger consumers who value brands with strong community involvement. The company also projects steady sales growth in 2025, with revenues expected near $84 billion.
Together, these expansions highlight both retailers’ dedication to growth and deepening ties with their customers and communities.
