With the 2026 FIFA World Cup™ fast approaching, Washington retailers have a once-in-a-generation opportunity to welcome the world, and it’s never too early to prepare. SeattleFWC26 is leading efforts to ensure our state is ready not just logistically, but inclusively and responsibly.
A key step is Seattle’s new Inclusion Training Initiative, designed to help businesses and frontline employees create welcoming, respectful experiences for visitors from around the globe. This training focuses on cultural awareness, accessibility, and customer engagement—critical tools as international attention turns to Washington. Learn more at seattlefwc26.org.
Small businesses can also take advantage of the Small Business Readiness Playbook, developed in partnership with the Seattle FIFA World Cup 26™ Local Organizing Committee. The playbook offers practical guidance on staffing, safety, marketing, and operations to help businesses prepare for mega-event demand. The guide is available at seattlechamber.com.
January is National Human Trafficking Prevention Month, and prevention is another essential part of readiness. Large-scale international events can increase trafficking risks, making awareness and training vital. SeattleFWC26, in partnership with BEST (Businesses Ending Slavery & Trafficking), aims to train 2,500 individuals through the BEST Basics program. WR encourages retailers, especially in hospitality, retail, and transportation, to get involved.
As planning continues for the Olympia–Lacey Fan Zone, preparing our business community today will help ensure Washington shines on the world stage tomorrow. Together, we can welcome the world safely, inclusively, and responsibly.
