The National Retail Federation (NRF) has unveiled its 2024 Hot 25 Retailers List, showcasing the fastest-growing retailers in the U.S.
Overstock.com tops the list, with a remarkable 135.1% increase in domestic sales, largely due to its acquisition of Bed Bath & Beyond’s online operations. Schwarz Group follows in second place with a 32.8% sales increase, while Fast Retailing and Primark Stores take the third and fourth spots, respectively. Lululemon made a notable jump to sixth place, driven by a 16.7% rise in U.S. sales. H.E. Butt Grocery also climbed to 13th with a 12.7% increase. Sephora and Ulta Beauty secure the ninth and twenty-fourth spots.
The list features several newcomers, including Abercrombie & Fitch, Five Below, and Ollie’s Bargain Outlet. NRF’s Mark Mathews notes a resurgence among retailers who have adapted successfully to evolving customer needs, contributing to the overall positive growth observed in this year’s rankings.
