Consumer spending for Mother’s Day is expected to reach $34.1 billion this year, according to a new survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. Despite ongoing economic uncertainty, 84% of U.S. adults plan to celebrate, with an average spending of $259.04 per person, about $5 more than in 2024.
Popular gifts remain consistent, with flowers (74%), greeting cards (73%), and special outings like brunch or dinner (61%) leading the way. Jewelry ($6.8 billion) and special outings ($6.3 billion) are among the top spending categories. Notably, many shoppers are seeking gifts that create lasting memories, with nearly half prioritizing unique and meaningful presents.
Online shopping continues to dominate at 36%, followed by department stores (32%), specialty shops (29%), and local businesses (25%). Gifts of experience, such as concerts or wine tastings, are growing in popularity, particularly among male shoppers.
The NRF survey, conducted among nearly 8,000 U.S. adults, highlights Mother’s Day as one of the highest spending holidays, second only to the winter holidays.
