Halloween 2025 is shaping up to be a record-breaking season for retailers. Total spending is projected to reach 13.1 billion dollars, surpassing the previous record of 12.2 billion in 2023. About 73 percent of Americans plan to celebrate the holiday, consistent with last year.
Consumers are starting their Halloween shopping earlier than ever. Nearly half of shoppers began purchasing items before October, a significant increase from a decade ago. This trend, often called Summerween, is driven by retailers offering Halloween-themed merchandise as early as June to meet consumer demand.
Top spending categories include costumes, with 4.3 billion dollars expected in sales, decorations at 4.2 billion, and candy leading at 3.9 billion. Despite concerns about higher prices, consumer enthusiasm remains strong, with many prioritizing early purchases to secure desired items.
For retailers, this early shopping behavior presents an opportunity to engage customers ahead of the traditional October rush. By aligning inventory and marketing strategies with these trends, businesses can maximize their Halloween season success.
