Americans are celebrating this year’s graduates in grand style. The National Retail Federation forecasts a record-breaking $6.8 billion in graduation-related spending for 2025. That figure reflects purchases of gifts, parties, cards, grad attire, flowers, and more, as 36 percent of U.S. consumers plan to buy a gift for a high school or college graduate.
So, what’s top of mind for grads and gift givers? Cash reigns supreme, with NRF noting it as the most popular gift choice once again. Gift cards, keepsakes, jewelry, electronics, and clothing round out the rest of the list. Across the board, consumers are showing strong intent to spoil family and friends marking milestone achievements.
This surge in spending highlights the powerful role of graduation season for retailers, not just as a moment to move merchandise, but as an emotional touchpoint when consumers feel compelled to celebrate. The rising total signals optimism as shoppers look to commemorate milestones in a big way.
